Could this whole food fight have been avoided? As I shake my head, I can’t help but grin. It’s been an interesting story from the beginning. A pastor went to the restaurant with a large group. As is customary at many restaurants, gratuity (18% in this case) was added to the bill. The client wrote a nastygram on her receipt, scratching out the tip and scrawling something to the effect of, “I give God 10%, why do you get 18?” She clearly added that she was a “pastor” to her note. A waitress, but not her waitress, posted the note online. And then it all went pear-shaped. R.S. Stollar recounts the whole sordid story in this blog.
It’s quite a mess. There has been one poor move after another by the restaurant chain in trying to contain their PR problem. Will this sort of publicity have lasting negative effects for Applebees? Do they have a Social Media Marketing Specialist? If they do, will they lose their job after the absurdities that have ensued?