Whole Foods Cooks on Pinterest

Whole Foods Austin on Pinterest

I’m fascinated with Pinterest. Not just because it’s visual, interesting and useful (and addicting), but because it’s an emerging and surprisingly good tool for businesses. I recently read this article by Lauren Drell on Mashable about how Whole Foods is using the medium to connect with consumers. What I also find brilliant and interesting is that each Whole Foods Market (Austin, Campbell, Tampa) have their own boards. That’s cool! Content and pins can be area-centric.

What do you think of their strategy?

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